Bostik celebrates 50 years of Blu Tack®: everyone’s favourite reusable adhesive
The key to the sticky substance’s success is the fact it’s reusable, making it an ideal alternative to drawing pins and sticky tape, with thousands of other uses around the home, office and school... in fact almost anywhere. It’s also clean to use and non-toxic, making it safe for all the family.
At concept stage, Blu Tack® reusable adhesive was white. It was then that consumer research revealed concerns that this new tack may be mistaken for confectionery by children. Bostik therefore turned its tack blue, and that’s remained its distinguishable colour ever since.
The product was launched in early 1970 into a market with no knowledge of reusable ‘putty like’ adhesives.
Within ten years of its launch, Blu Tack® (1) reusable adhesive had become a household name. It now commands a dominant brand share of the adhesive tack market.
Nowadays, the reusable adhesive comes in multiple colours. The product holds a leading position in some geographic regions such as the United Kingdom, South Africa and Asia Pacific. In Australia, a Blu Tack® pack is sold every five seconds.
(1) Blu Tack® is marketed under the brand ‘Prestik’ in South Africa, Namibia, Mozambique, Zimbabwe, Zambia, Mauritius, Seychelles, Malawi, Swaziland, Botswana.
The 50th birthday of this emblematic brand of Bostik will be marked by a series of local initiatives (competitions, in-store promotions, advertising and social media campaigns, etc.) and will be celebrated with the wider 'Tackers' community.